Contrast: Stand out from the crowd


Imagine you’re on a commuter train, skimming the front page of a daily newspaper. What piques your interest and makes you want to look more closely? If you answered contrast, you’re right. One of the four basic design principles, contrast is a .. Continued

The Four Basic Design Principles


Effective design centres on four basic principles: contrast, repetition, alignment and proximity. These appear in every design. This article provides a brief overview of the basic principles discussed in this series. Although the companion article .. Continued

Fundamental Design Principles


Design changes and evolves over time. You have only to contrast classical Greek temples against the Art Gallery of Alberta to see that. It’s equally obvious when you compare the symmetry and balanced proportions of Renaissance art to the amorphous .. Continued